Content is King!
Establish Industry Leadership with thought-provoking and insightful content. Let Gossamar help you create your industry's best white papers, videos and webinars.
Online Content and Demand Generation deliver qualified sales leads
In Marketing 2.0, Online content is king. Online content includes white papers, videos, presentations – anything that leverages your experience, and establishes your credibility as a knowledge leader in your B2B industry.
Carefully targeted online content stimulates demand and acts as a magnet to attract B2B prospects to your site. Content increases your ranking on search engines, drives traffic, and keeps visitors from bouncing off your site. Great content gets your site bookmarked for return visits.
Prospects use your online content to educate themselves about your industry, your company, and your products. Properly designed, your online content not only makes your site a default destination for information about the industry, but builds a preference for your business-to-business company and your solutions.
But here’s the real opportunity. With valuable online content, Gossamar’s Demand Generation software now becomes a powerful tool to qualify visitors automatically, and turn cold sales leads into hot sales prospects.
Our Demand Generation software uses Progressive forms to encourage prospects to share small amounts of information about themselves – such as name and email address – in exchange for downloading your online content for free. As more content is accessed, prospects are asked to share a little more information each time, such as job description or title. Over time, the software builds a clear profile of the prospect. Combined with the prospect’s digital footprint, the data provides a powerful qualification tool to separate true sales prospects from other visitors, and to know when they become “sales-ready”.
With Gossamar’s Demand Generation software and targeted online content, your B2B sales cycle now starts the moment a prospect arrives on your site. Your sales cycle begins earlier, runs faster, and handles more prospects than ever before.
Our white paper Five Practical Steps to Harnessing the Power of Marketing 2.0 explores the topic in detail.
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