Trying to listen to a million conversations at once?
Knowing what people are saying about your company on Blogs, Twitter and other social media platforms like LinkedIn used to be almost impossible. Not anymore. With Gossamar’s Reputation Management services, you can see what people are saying about your company online, whether it is positive or negative, and who the source is.
Online Reputation Management ensures a steady flow of sales leads
What are people saying online right now about your B2B company, your products, and your brand? Is it positive. Is it negative? To drive more traffic and generate more online sales leads on an ongoing basis, you should be aware of that conversation. But just how do you constantly monitor every mention of your company or products in the online news, on social networking sites, not to mention the literally millions of blogs?
That’s where Online Reputation Management comes in.
At Gossamer, Reputation Management is a fundamental component of Marketing 2.0 and your online sales lead generation effort. We use Reputation Management software to listen, measure, and monitor literally billions of online conversations automatically, in near real time. We monitor the entire open social media space, including blogs, wikis, forums, message boards, news sources and more on your behalf. With our natural language processing and context analysis, we can determine whether the conversation is positive, negative, or neutral. If changes in sentiment occur, we can even tell you the source of the change and the credibility and influence of the source, so that you can engage and nurture that relationship to proactively safeguard your online reputation.
If your business-to-business company is actively engaged in Internet marketing through blogs and social media sites, Online Reputation Management helps you determine the ROI of your social media investments.
As a Gossamer client, we provide you with crucial Reputation Management Services on a regular or as-needed basis. The Reputation Management section of our industry-leading Gossamar Inbound Marketing Dashboard acts as your window into the online world.
Our white paper, Seven ways to boost your Profits using SAMA covers some of these concepts more thoroughly.
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