B2B Social Media Marketing for More Sales Leads

Almost 80% of B2B companies in North America use at least one social media platform daily, driven by the substantial business benefits of B2B Social Media Marketing:

1. Sales Leads: B2B Social Media Marketing can produce a steady stream of highly qualified prospects & stakeholders to your website day after day.  A good comment with a link left behind on a blog drives people to your site to see what else you have to say.
2. Market Insight: B2B Social Media Marketing delivers valuable market insight. Social media marketing’s dialog connects you directly with your prospects and clients; improving product support; gathering insights into their needs, and entrenching your company more solidly into their daily operations.
3. Marketing ROI: B2B Social Media Marketing is cost effective – it’s free apart from the person’s time who does it.

Social Media is the collective name given to software or websites that allow people to communicate with each other. Facebook, LinkedIn, Twitter Wiki and YouTube are all famous examples of social media platforms. But for B2B companies the most often-used social media outlet is their corporate blog. Yes, a blog – with the ability for readers to post comments on it – is also a form of electronic conversation.

To make it easy for you to participate in the opportunities of B2B Social Media Marketing, Gossamar’s unique approach includes: Marketing (to say the right things to the right people); Technology (to use the right social media tools in the right ways); and Process Design (to give you a step-by-step process that is easy and sustainable).

With Gossamar you have access to world-class social media monitoring tools

With Gossamar, you also have access to world-class Social Media Monitoring tools to discover where your ideal prospects spend time online and who they trust to help them form opinions. Our tools scan millions of social media conversations daily, searching for comments regarding your company, and can provide regular reports on the numbers of mentions, sentiment, authority and location, and the sources of lead referral. This information reduces the time you need to spend on your campaigns to a minimum.

And with Gossamar as your B2B Social Media Marketing partner, you’ll be assured that your Social Media Marketing campaign will fit into the bigger picture of Inbound Marketing. You’ll not only attract more B2B prospects, but your website will engage them better, convert more to high quality sales leads, and then nurture them until they are “sales ready” for your sales team. A seamless end-to-end solution to your Internet sales and marketing needs.

For more specific insight on B2B Social Media Marketing, check out our Inbound Marketing blog and click on the Social Media Marketing tag. And if you are interested in other ways to deliver more b2b sales leads through your website, click on B2B Search Marketing > SEO, B2B Search Marketing > PPC, or B2B Content Marketing in the left hand submenu.