Marketing Integration lowers your cost of Sales Leads

When you bring sales leads from traditional offline marketing into online marketing, you introduce the efficiencies of the automated online sales funnel. In addition, with online and offline Marketing Integration, your marketing department lowers costs by having one central sales lead management system for both on and offline worlds.

Gossamar’s campaign automation system allows you to integrate offline campaigns like print advertising, trade shows, and direct mail into your online marketing through Customizable landing pages attached to your website, so that you can track the success of individual marketing campaigns. And with our campaign automation tools, creating customized landing pages is quick and easy.

Imagine the extra value generated by bringing your offline marketing into the rich online world of Marketing analytics, Multivariate testing, and ROMI measurement. On and Offline marketing integration delivers more bang for your traditional offline marketing dollars.

Our white paper, Five Practical Steps to Harnessing the Power of Marketing 2.o explores this in detail.