Better Marketing ROI by doing more of what works (and less of what doesn’t)

You’ve heard the adage: “50% of my marketing investment is wasted. If I only knew which 50%!” A humorous but real perspective on Marketing 1.0.

With Marketing 2.0 and Gossamar’s Business to Business Marketing Automation, tracking what works and what doesn’t is part of every new marketing program.

Now you can see which business to business marketing campaigns generate more response. Not just general inquiries, but more importantly, which programs generate more quality sales leads. But not just quality sales leads, either: now you can close the loop and see which programs actually resulted in the most sales. At last! Accurate measurement of Marketing ROI (or ROMI) has arrived.

In fact, you can adjust your programs in real time by using Multivariate testing with different landing pages and different email campaigns. Now you can quickly find the most successful aspects of your marketing campaigns, adjust your business to business marketing campaigns, and get more responses and sales leads, thereby lowering your cost per lead while boosting your marketing ROI.

To calculate marketing ROI, and see what works and doesn’t, you don’t need to mine through massive amounts of marketing metrics, or force your way through sheet after sheet of Excel analysis. Gossamar’s sales and marketing automation solutions compile program statistics and present the data in easy-to-overview Marketing dashboards.

And at budget time, your business to business marketing budgets will be less vulnerable, because you can finally demonstrate real return on your B2B marketing investment.

Our white paper, Five Practical Steps to Harnessing the Power of Marketing 2.o covers marketing ROI and business to business marketing  automation in detail.