More Leads, Higher Quality AND Lower Cost?
Seems too good to be true, doesn't it? But in fact, by automating some sales and marketing functions, integrating online and offline campaigns and closely linking your marketing and sales people, the goal is within reach!
Campaign Automation delivers lower-cost sales leads
The Campaign Automation Tools built into our Demand Generation software increase efficiencies and lower costs by automating many of the routine sales lead management tasks currently performed manually. Campaign automation qualifies leads and automates sales lead management, marketing program management, and routine communication with prospects, freeing your people to focus on truly value-added sales and marketing tasks.
Even better, campaign automation on your website yields higher efficiencies by better integrating important sales and marketing tasks and programs. For example, customizable Landing pages integrate off and online marketing programs through your website. And a shared CRM database, automatically updated with the latest prospect and market data from your website, improves the coordination of sales lead management between sales and marketing.
Campaign automation leads to faster responses between all the stakeholders in sales lead management, shortening sales cycles. And because your prospects begin educating themselves at the top of your funnel, your time to revenue accelerates even more, decreasing your cost of acquiring new customers.
Campaign automation also automatically captures data that tells you what works and what doesn’t. Now you can finally calculate campaign ROMI (marketing ROI), allowing you you to use your resources as efficiently and effectively as possible.
Our white paper, Seven Ways to Boost Profits using SAMA provides more detail.
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