Imagine a world where your marketing and sales teams work together seamlessly and efficiently!
Sharing data between marketing and sales teams allows them to share leads, prospects, lead qualification strategies, and new revenue generated from marketing programs. Imagine how much better each group functions, armed with these shared insights!
CRM Integration of Sales and Marketing lowers costs and increases productivity
For too long sales and marketing have existed in separate silos in the b2b world – each with their own database of prospects, clients, and market information. There was little CRM Integration between sales and marketing.
Information captured by the marketing automation system in the online sales funnel is immediately made available to the sales team in the field. Automatic alerts can be set within the marketing automation system, to inform sales reps by territory and product line of any marketing contact with a specified target company or individual. And as a prospect becomes a hot lead, the sales team is also instantly informed.
Conversely, new information available through the sales force – like new customers and new orders – is now instantly available to marketing. This allows marketing to finally close the loop, making it easier to calculate the ROMI of its various marketing initiatives.
Gossamar’s b2b marketing automation system integrates “best practices” from your sales and marketing teams into a set of automated responses and Business rules. Lead-qualification rules, lead nurturing practices, and best-of-class lead communication and follow-up are universally adopted and used in every campaign for maximum results.
But perhaps the biggest cost efficiency occurs when both teams focus on what they do best. Marketing focuses on generating innovative programs that drive awareness, interest, and education; Sales closes deals when prospects are truly “ready to buy”. And Gossamar’s b2b marketing automation solutions handle all the mundane, repeatable tasks without burdening your sales or marketing teams.
Our white paper, Seven Ways to Boost Profits using Sales and Marketing Automation covers this in detail.
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