Want a shorter sales cycle?
Automation shortens your sales cycle by avoiding delays while prospects wait for your people to respond. Using your online content, you can now begin educating prospects at the top of the funnel instead of the first sales call. Faster round the cycle means quicker to revenues!
Inbound Marketing shortens your Sales Cycle
Successful sales and marketing is all about timing. Being there when a prospect starts looking for the best solution to his or her needs. Being there when a prospect begins educating him or herself about your particular solution. And, most importantly, being there the moment the prospect decides to buy.
With traditional Marketing 1.0, timing is always hit and miss – with the accent on miss. Outbound marketing requires you to “push” your message harder and louder than the competition, interrupting the prospect, and hoping that prospects remember your message when the time is right. It’s expensive, inefficient, and often counterproductive.
In contrast, Marketing 2.0 is all about Inbound Marketing. Your website becomes a prospect magnet through SEO and PPC, and your marketing automation system is ready to engage when prospects arrive, 24/7. Inbound Marketing supports and nurtures prospects as quickly and efficiently as they let you, delivering the shortest possible, and thus most efficient, sales cycle.
With Gossamar Inbound Marketing solutions, your website is available 24/365 to engage and educate prospects on your product offering. The moment your prospects request to download some content, the marketing automation system responds immediately. The automation system scores and qualifies leads based on their profiles and website activities, gauging prospects’ readiness to buy. In Marketing 2.0, education on your product starts at the top of the funnel, not at the bottom. The moment your prospect achieves a score of “sales ready”, your sales team begins the final stages of the sale.
Marketing 2.0 delivers a shorter sales cycle; more efficient use of resources; and less cost per lead to generate the sale.
But most importantly, Inbound Marketing now makes it easy for prospects to “buy” your solution. Since most people prefer to buy, rather than “being sold to”, you gain a powerful competitive advantage over your competitors.
Our white paper, Five Practical Steps to Harnessing the Power of Marketing 2.0 explores Marketing 2.0 and Inbound Marketing in detail.
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