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B2B Search Marketing and SEO for More Sales Leads
If you are interested in attracting more prospects to your website, then B2B/C Search Marketing, specifically Search-Engine-Optimization (SEO), is the answer. In fact, SEO is the most cost-effective investment to drive relevant traffic to your B2B/C website. SEO has better long-term ROI than Pay-Per-Click Advertising (PPC) or Social-Media-Marketing (SMM). Once you optimize your website with SEO, you’ll reap the rewards in increased inbound traffic for months and years to come with relatively little ongoing effort and cost.
Simply put, SEO is all about getting your company to rank higher on a Search Engine Results Pages (SERPs) for relevant search queries. If, for example, you are a supplier of Automation Equipment for Manufacturing, you want your company to rank in one of the top positions when a prospect uses Google to search for the term “Manufacturing Automation Systems”.
Simple, right? And with the right mix of technical expertise and marketing insight, it can be.
At Gossamar, we specialize in SEO for B2B and B2C companies. We have the technical skills to understand both search engine algorithms and how to create a search-engine-friendly website structure; and the marketing skills to help you develop a successful keyword identity for your company in your particular industry niche. We also understand the importance of long tail search terms for your b2b company, and the impact this has on driving highly relevant, motivated prospects to your website.
With Gossamar on your team, your SEO campaign becomes more transparent and accountable, with in-depth analysis, a robust optimization process, and clear reporting. If you prefer, we’ll even train your in-house staff, so that your company can become more SEO independent over time.
And with Gossamar as your SEO partner, you’ll be assured that your SEO campaign will fit into the bigger picture of Inbound Marketing and Automation. You’ll not only attract more prospects, but your website will engage them better, convert more to high quality sales leads, and then nurture them until they are “sales ready” for your sales team. A seamless end-to-end solution to your Internet sales and marketing needs.
For more specific insight on B2B and B2C Search Marketing and Search Engine Optimization, check out our Inbound Marketing and Automation blog and click on the SEO tag. And if you are interested in the Pay-Per-Click component of Search Engine Marketing, click on Search Marketing PPC in the left hand submenu.
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