B2B Content Marketing for More Sales Leads
In the world of Marketing 2.0, content is king. And creating, posting, and marketing your online content pays big dividends.
B2B Content Marketing increases your ranking on search engines, drives traffic, and keeps visitors from bouncing off your site. B2B Content Marketing earns your site bookmarks and referral links. B2B Content Marketing establishes your credibility as a thought-leader in your industry.
And, most importantly, great content induces visitors to convert to active sales leads by giving you their profile and contact information in exchange for downloadable content.
Gossamar specializes in helping B2B companies develop great online content – like web pages, white papers, videos, presentations, blog posts, and webinars. We understand that online content is especially important in B2B markets where the buying cycle involves a heavy emphasis on education. Online content is the most cost-effective way for you to educate your prospects on the dynamics of your industry, your company, and your particular solution.
If you’re trying to design your own content strategy, our video on the process we use to do this for our clients will help. Its 42 minutes long and covers the process of identifying your ideal prospects (personas), deciphering their buying-cycle stages, understanding the questions and concerns of each persona for each stage of his or her cycle, and then inventorying your existing content to determine any missing items.
If you need more content, Gossamar is supported by a network of B2B content specialists who design and create all types of online content. From custom publishing of whitepapers to ghost blogging, from webinars to online videos, Gossamar delivers the content you need for successful B2B Content Marketing.
And with Gossamar as your B2B Content Marketing partner, you’ll be assured that your online content will align with the rest of your Inbound Marketing and Marketing Automation strategy. You’ll not only attract and engage more B2B prospects with powerful content, but you will convert more prospects to high-quality sales leads, and then nurture prospects until they are truly “sales ready” for handling by your sales team. A seamless end-to-end solution to your b2b internet sales and marketing needs.
For more specific insight on B2B Content Marketing, check out our B2B Marketing blog and click on the Content Marketing tag. And if you are interested in other ways to deliver more b2b sales leads through your website, click on B2B Search Marketing > SEO, B2B Search Marketing > PPC, or B2B Social Media Marketing in the left hand submenu.
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