What would you really like to know about your prospects?
Find out all you’ve wanted to know about your prospects and your market: why people buy from you, when during the sales cycle they decide to buy, at which point they left your funnel never to return, which parts of your marketing campaigns are most effective… Priceless insight, all for FREE!
Marketing Analytics gives you priceless Market Insight for free
The more you know about your B2B sales prospects, the better you can segment, target, and shape your product offering to meet their needs. But until now, getting that knowledge through business to business marketing research was extremely costly, slow, and limited in scope.
Welcome to the new world of marketing 2.0 and Sales and Marketing Automation. A new world of real-time, ongoing market insight. A world where you can literally observe your prospects interacting with your campaigns, and in the process gain priceless insight into the preferences of each individual prospect and the market as a whole. A world in which you can quickly determine which marketing strategies work, and which don’t, and correct your marketing strategies on the fly.
The Marketing Analytics built into our Demand Generation system track prospects’ Digital footprint as they navigate and interact with your website. The resulting marketing analysis tells you what pages prospects visited, how long they stayed, what content they downloaded, and what action they took as a result. You can segment the data according to geography, the score or quality of the leads, their profile information, such as job title or size of company, or many other variables. Used together, our marketing analytics reveal your prospect’s detailed preferences and the market’s opportunities.
In addition, Gossamar enables Multivariate testing, so that you can easily test multiple versions of Landing pages, email offers and other marketing campaigns, and quickly switch to the most effective version to increase Conversion rates.
As an added bonus, our Reputation Management’s Social Media Analytics tell you in real time what your B2B market is saying about you, who is saying it, and if the conversation is becoming more, or less, positive over time. Adding this knowledge to the information already collected by our marketing analytics produces a gold mine of information to help optimize your sales and marketing strategy. Now your website can provide the business to business market research for free that you used to pay top dollars for!
Our white paper, Five Ways to Gain Priceless Insight for Free provides details on how Gossamer marketing analytics increase your marketing effectiveness.
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