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XML Feeds

XML Feeds are a form of Paid Inclusion in which search engines are given information about a website or some of its pages using XML, as opposed to using their spider to crawl through actual pages of the Internet.

Marketers pay to have their pages included in the search engine index. Fees are calculated on an annual basis per URL or on a CPC basis for each XML document (usually one page on the site).

Paid inclusion today includes traditional text webpages, and video, graphic images, and rich media.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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