XML (Extensible Markup Language) is an extensible markup language because users define the mark-up elements it describes. It enables structured data, such as a webpage, to be shared across a medium such as the Internet.
As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary. In the process, you’ll be helping us turn this into the most comprehensive glossary of Inbound Marketing Automation terms on the web.
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- Koray Parmaks – VP Marketing, telax.com
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
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