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Web Marketing Automation

Marketing automation systems increase sales and efficiency for companies with complex sales cycles.Web-based versions are obviously online, and are available 24/7. B2B marketers use them to manage emails and other prospect interactions such as Landing Pages and Custom Forms.

Such systems use a “connector” to pass data from and to a CRM system. Prospects, deemed by the qualification and scoring process established by the Automation Rules, are fed into the CRM along their profile and Digital Footprints, allowing sales reps to make informed sales calls. And all sales-related data is fed back to the Marketing Automation System to allow it to calculate the ROMI of all campaigns.

See SAMA for more details.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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