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Web 2.0

Web 2.0 refers to the second generation of web applications which facilitate communication or dialogue and information sharing capabilities amongst users of the Web. The term was coined by Darcy DiNucci in 1999 in her article, “Fragmented Future.” The rise of Social Media and Inbound Marketing are predicated on Web 2.0 functionality.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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