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VAR

Value Added Resellers are organizations which buy or rent a product from one company, modify it by adding value in some form, and then resell it to a 3rd party. The term originally applied to companies which bought computer hardware from the manufacturer, added software designed and built to satisfy needs in a specific market, and then marketed, sold, and supported their solution to the target audience.

Today’s VARs cover a wide range of solutions, including companies like Gossamar which rent software from several vendors, add services and our own components, and then resell the whole solution in the form of a one-stop-shop for Sales and marketing automation systems.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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