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Top Level Domain (TLD)

Top Level Domain is the label that follows the last dot of a fully qualified domain name. For example, with www.gossamar.com the TLD is “.com”. With www.inbound-marketing-automation.ca it is “.ca”.

Although there are generic TLDs like .com, .gov, .edu, there are also country-specific TLDs using the ISO country code. For example: .ca for Canada, .us for USA, .uk for Britain, etc.

The country code TLDs are important for geo-targeting in SEO as some search engines use the TLD to help align searchers with a suitable geographically-close site.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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