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Spam

Spam (when it’s not being used to describe a meat product) usually refers to junk or bulk emails delivered without permission to a person’s email address. The term is sometimes applied to the attempt to artificially elevate the PR of a site on a search engine – in other words, the use of Black-hat techniques, or Cloaking.

E-mail spam has grown exponentially and now averages more than 90% of all e-mail sent. In April 2008 more than 100 billion spam emails were sent per day. According to some sources, about 80% of all spam is sent by fewer than 200 spammers.

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  • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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