Soft Error Detection
Soft Error Detection is a technique incorporated into good Inbound Marketing Automation Systems. As users answer questions on Internet forms, where possible, the software checks each answer as it’s keyed in against a known value to ensure a valid entry. The technique can obviously only be used to detect errors in fields for which the answer lies within a specific range, is one of a known list of entries, or can be looked up in a database of values, or can be validated through an Algorithm such as a check-sum or Email Verification.
The primary benefit of soft error detection is that it makes it easier, faster, and less annoying for the prospect to complete forms, thereby increasing form conversion rates.
