Share of Wallet
Share of wallet is the marketing term measuring how much of your market you own, versus your competitors. In other words, how much of your prospect’s spending on your type of solution do you get, versus your competitors?
glossary term
Glossary of Marketing Automation Terms
As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary. In the process, you’ll be helping us turn this into the most comprehensive glossary of Inbound Marketing Automation terms on the web.
