Searchjacking
Searchjacking is the optimization of a page for popular search terms, when the terms themselves are not applicable to your site. The practice generates a large volume of traffic, most of which immediately bounces away on discovering they have been hijacked to your site.
The practice is sometimes used to attract potential leads who may land on your site, looking for something else, but may be attracted by what you have to offer anyway.
Gossamar believes the best way to accomplish the goal of More Leads is via a good SEO strategy, great PPC keyword choices, and compelling Online Content.
For more information, see our white paper on “How Gossamar Stimulates Demand“.
