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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing your website so that search engines rank your website higher in the natural or organic search results. SEO is sometimes called Search Engine Positioning (SEP).

SEO strategies include optimizing both on and off-page elements, including:

Typical On-Page SEO factors:

  • url naming
  • Content optimization, including page titles, page description, keyword optimization, and internal links
  • Content freshness
  • Site architecture
  • Geo-targeting, including the top level domain (such as .com, .ca).

Typical Off-Page SEO factors:

  • Link popularity (external links from other sites), including domain diversity of the referral sites, trust/authority of the referral domain, and anchor text
  • Social graph metrics.

The payoff for higher SERP rankings? Research has shown that the top 10 organic listings capture on average 85% of the organic search traffic.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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