Search Engine Marketing Public Relations (SEM PR)
Search Engine Marketing Public Relations (SEM PR) adds traditional Public Relations approaches to SEO and PPC, to increase traffic to a website. For example, in addition to optimizing your website to elevate your PR on search engines, you can optimize these efforts around a specific press release, orchestrate a particular social media campaign or write and then syndicate an article (or better yet, a series of articles).
And once you have all this in place, you need to use an Online Reputation Management solution to monitor your efforts and evaluate the Buzz they are generating.
