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Scenarios

Scenarios are used in software design, for example, along with Personas, to portray typical users interacting with the system, allowing everyone involved in the project (users and technical staff) to more clearly understand how the process will work. Imagine the whole process of your company’s marketing and sales automation effort as scenes in a play, in which the personas act out the user’s roles.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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