SAMA is an acronym for Sales and Marketing Automation. Since coining the term, the B2B world has begun to focus on Marketing Automation in a more pronounced way and we have thus changed our focus accordingly. Our roadmaps, unless specifically requested by a client to include Sales Automation, concentrate on Marketing Automation. We define the IMA version here.
An Inbound Marketing Automation Roadmap is a Gossamar document which specifies the most profitable path to automate marketing and sales within your company. The roadmap details:
- An assessment of your organization’s state of readiness to automate
- An assessment of IMA’s potential to generate incremental profit and revenue for your organization, and ROI
- Based on the assessment’s findings, the plan details the best steps to achieve an efficient end-to-end solution
- The plan includes a fixed price quotation for the implementation of the system, and includes a fixed monthly costs for software licensing .
Please contact us for more details.