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SAMA-Roadmap

SAMA is an acronym for Sales and Marketing Automation. Since coining the term, the B2B world has begun to focus on Marketing Automation in a more pronounced way and we have thus changed our focus accordingly. Our roadmaps, unless specifically requested by a client to include Sales Automation, concentrate on Marketing Automation. We define the IMA version here.

An Inbound Marketing Automation Roadmap is a Gossamar document which specifies the most profitable path to automate marketing and sales within your company. The roadmap details:

  • An assessment of your organization’s state of readiness to automate
  • An assessment of IMA’s potential to generate incremental profit and revenue for your organization, and ROI
  • Based on the assessment’s findings, the plan details the best steps to achieve an efficient end-to-end solution
  • The plan includes a fixed price quotation for the implementation of the system, and includes a fixed monthly costs for software licensing .

Please contact us for more details.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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