Sales Lead Management
Sales Lead Management, in the context of Marketing 2.0, refers to the process of automatically receiving, storing, responding to, and then qualifying and nurturing sales leads arriving on a website Landing Page. The capability is essentially provided by Inbound Marketing Automation systems and offers both reduced costs through the automation of routine tasks along with improved accuracy of the process due to avoiding the errors normally associated with dull, repetitive tasks performed manually. For example, in an automated sales lead management process, there are no lost leads, no incorrectly classified leads due to carelessness or lack of time, and the sales cycle is shortened because no leads hang in limbo waiting for contact by busy marketing or sales reps.
