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Sales Lead Generation

Sales Lead Generation is the process of finding leads and then implanting Awareness and cultivating Interest, both terms used within the framework of the Marketing Life Cycle. The process used within the context of Marketing 2.0 means attracting visitors to your website through  SEM techniques, (achieving Awareness), and then using your website copy and Online content to stimulate Interest, or Demand – hence the phrase Demand Generation – today more frequently called, Marketing Automation

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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