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romi-step9

This glossary entry refers to our Marketing ROI or ROMI calculator.

This number is the net-present-value (NPV) of all the expected revenue from a customer over their lifetime as a customer.

If you don’t have this number handy in marketing, here’s a quick approximation:  multiply the average annual customer revenue by the average number of years that clients remain customers of your company. Or simply buy your counterpart in the finance department a coffee, and let the number crunchers do their thing.

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    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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