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romi-step1

This glossary entry refers to our Marketing ROI or ROMI calculator.

We begin by calculating the cost of acquiring visitors to your site. Enter the number of unique visitors that you plan to attract to your website on an annual basis. Your current number is easy to determine using one of many available web analytics programs, such as the powerful and free Google Analytics.

How many visitors should your site get? To see if your site  is underperforming or outperforming versus the competition, check your Google Analytics account for benchmark statistics from similar websites. You can also use this chart from Marketing Automation provider Hubspot, which gives median traffic for various B2B (and B2C) websites based on their size as determined by number of employees:

Median Visitor Traffic by Hubspot

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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