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ROMI

Return on Marketing Investment (ROMI) is calculated by dividing the incremental profit generated from a marketing campaign (gross profit of the incremental sales minus the cost of the marketing campaign) by the cost of that marketing campaign.

The cost of the marketing campaign has always been easy enough to calculate. The advent of Marketing 2.0 with its Analytics and Demand Generation Systems has made it relatively easy to gather and track the incremental sales and profit stemming from both online and offline campaigns – see Marketing Integration for more.

See the following related Gossamar blog posts on ROMI:

  1. Website ROMI – How to calculate your online ROI
  2. The best ROMI calculators on the Web
  3. Building your own ROMI calculator
  4. The Shift from Art to Science in B2B Marketing

Also, Gossamar provides an easy-to-use ROMI Calculator for Inbound Marketing Automation to estimate the ROMI for websites equipped with sales and marketing automation.  Format: Downloadable PDF form

  • The Gossamar ROMI Calculator
    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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