Reputation Management Analytics
Aka Reputation Management Systems.
Using Natural Language Processing capabilities, these systems analyze all news items and open Social Media conversations taking place at any given instant in time involving a specific phrase — such as a company name, a brand, or product name — to determine the overriding sentiment (positive, negative, or neutral). Reputation Management Systems can also pinpoint the source of any overridingly positive or negative sentiment, allowing marketers to respond appropriately and in a timely fashion.
Since these system measure the social media “buzz” around a brand, a company, or a product, Reputation Management Analytics actually demonstrate the ROI of your Social Media Marketing efforts.
