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Qualified Lead

Qualified Leads are those sales leads which have passed some form of qualification process. Depending on the Sales and Marketing Automation system in use, the qualifying process ranges from simple tests for a single element of the prospect’s profile, such as Job Title, to complex test of various profile and Digital Footprint activity.

See the entries for Lead Scoring, Sales Lead Management, Sales Lead Generation, Lead Nurturing for more.

For more information, see our white paper on “How Gossamar Automates Sales Lead Management”.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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