Prospects
Prospects within the Gossamar Inbound Marketing Automation system are visitors who have surrendered their name and email address and thus given you permission to market and sell to them.
They are thus not Sales Leads, which in our Glossary and Inbound Marketing Automation system, are qualified prospects who are considered to be a Marketing Qualified Lead, or MQL and who are handed off to Sales as such. The Sales function then classifies these leads as Sales Qualified Leads, Rejected Leads, or Leads recycled back to Marketing for further nurturing.
