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Predictive Analysis

Predictive Analysis uses data to calculate the probability of a marketing or sales event. It’s used to predict the likelihood of an event or trend and is based on a specific data element. Obviously, the element in question must be measureable, and ideally should be variable to allow for comparison between different values.

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    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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