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Permission Selling

Permission Selling relies on the prospect granting the sellor permission to sell him or her something, and is based on the Pull versus Push approach to marketing. Prospects visit a website, decide that they would like to learn more about the company and its products, and register on the site by providing their name and email address. They tick a box giving their permission to be touched by newsletters, Drip Email campiagns and promotions.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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