Permission-based Email Marketing
Permission-based email marketing is enabled by your Inbound Marketing Automation Systems. Visitors arriving on your site, who register to download Online Content, are giving you their email address with permission to send them requested content, updates, or newsletters which they may find valuable. Armed with this permission, you can now begin a Drip Marketing campaign to nurture this lead until they are “sales-ready”.
Inbound Marketing requires that such permission-based marketing must be combined with a Privacy Policy which ensures the security and privacy of their information, that their information will never be released to any 3rd party, and that you will not abuse the priviledge by sending emails or soliciations outside of the scope you agreed to in the beginning.
All well-designed system will also include on each email sent to the prospect an “unsubscribe” hyperlink, to allow the prospect to opt out of any further contact. Such systems will also record the point at which the prospect bowed out of the campaign for subsequent analysis by a marketer.
