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Peer-to-Peer communication

Peer-to-Peer communication is undertaken by two software routines when a need exists for one to communicate to the other. Usually to pass information from one to the other, or when one routine requests it from the other.

One such form of this technology which has received a great deal of press lately is Apple’s 3.0 software routine for the iPhone which includes a peer-to-peer routine which allows the phone to “push” a message to a co-operating routine on a remote server. The capability is used, for example, to bill a user for a specific add-on upgrade or feature.

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    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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