Pay per call
Pay per call is a relatively new technique in which a merchant will pay a 3rd party site (such as a search engine) for any calls to their site originating from the site.
Glossary of Marketing Automation Terms
As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary. In the process, you’ll be helping us turn this into the most comprehensive glossary of Inbound Marketing Automation terms on the web.
