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Page Rank

Page Rank, originally spelled PageRank by Google and still registered to them as a trademark, is now a term more universally used by all search engines, albeit spelled as 2 words. Page Rank is an algorithm used by search engines to assign numerical weightings to web pages, in an attempt to rank or measure their relevance to the keyword or keyword phrase entered to initiate the search.

According to Wikipedia, PageRank is protected by U.S. Patent 6,285,999. It appears, again according to Wikipedia, that the patent is held by Stanford University, not Google, and that the university granted Google exclusive license rights to the patent in return for 1.8 million shares of Google. The shares were sold in 2005 for $336 million. Seems they should have held onto their shares a little longer, not so?

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  • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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