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Outsourcing

Outsourcing is the process of handing off or assigning a specific task to an outside organization to perform on your behalf, usually to gain cost efficiencies and/or to gain expertise not available inhouse. Perhaps the most applicable option for this term in this glossary is the Gossamar’s Outsourcing option.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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