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Organic Search Traffic

Organic Search Traffic is composed of website visitors who arrived at your site by clicking on a Search-Engine-Results-Page (SERP) listing for your company after entering a search query in one of the search engines, as opposed to those who clicked on a Pay-Per-Click (PPC) ad. As such, their arrival is often considered free of cost, although this does of course ignore the costs of creating, deploying and hosting the website and the expenses associated with Search Engine Optimization (SEO).

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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