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Multi-Touch Campaigns

Multi-touch Campaigns orchestrate a series of “touches” with the prospect, using, for example, Drip email techniques. There are many forms of “touch”, including phone-calls, advertising, and face to face visits,  and they are all designed to nudge the prospect to the next stage of the sales cycle.

Multiple reinforcing touches are much more effective than single touches.

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  • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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