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Microsite

A Microsite (or minisite) serves the same purpose as a landing page, which is to deliver a very focused user experience to a very specific, targeted visitor, and to track their traffic. Whereas landing pages are single pages, Microsites are a cluster of pages and offer a more substantial user experience.

Microsites are generally independent from the main site, in both purpose, message, and design, and the microsite’s home page can have its own domain name or subdomain.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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