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Marketing Life Cycle

The Marketing Life Cycle describes the stages of a person’s mental state on the journey from Lead to Client. They are:

  • Aware
  • Interest (or Consideration)
  • Preference
  • Order
  • Reorder

The stage or phases are sometimes labeled differently, depending on the sales cycle involved. For example, with complex products in B2B markets involving research and deep understanding, the phases may be called:

  • Awareness
  • Research
  • Negotiation
  • Purchase
  • Re-Purchase
  • No related resources.
    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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