Marketing Integration
On and offline Marketing Integration is the process of bringing your offline marketing campaigns into the efficiencies and analytics of the online world.
Perhaps the most widely used method of integration is via the use of customized Landing Pages or Microsites. In this approach, the recipients of the offline campaign, say attendees at a trade show for example, are encouraged to visit the specific URL of a Landing Page or Microsite set up to receive them with customized, targeted content.
As a result, campaign response can be automatically tracked, and lead management can now be efficiently handled through an automated lead management or Demand Generation system.
