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Marketing Analytics

Marketing Analytics involves the capture and analysis of marketing data, usually automated by a software package such as Google Analytics or a Demand Generation System. The digital nature of the internet makes the automated capture and analysis of prospect and market data relatively easy, and opens a new world of market insight for marketers.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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