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Marketing

Marketing deals with identifying market needs, and creating and delivering value to customers in a profitable way.

Marketing involves 4 key entities:

  1. The Marketer
  2. The Product or Service
  3. The Market - the group of people or organizations with a known (or guessed at) need, which it is hoped the Product or Service will meet
  4. The Competition – which includes both direct competitors and indirect competitors (substitutors)

Marketing 2.0 adds science to  the art of marketing with its powerful web-enabled Analytics. See Marketing Strategy for more on the facets of a strategy, and see our Monks versus Wizards for a humorous take on the process itself.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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