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Lead Cycle Velocity

Lead Cycle Velocity is the speed at which a lead travels through the Marketing Life Cycle, or sales cycle. It is influenced by the speed of information delivery (surface mail obviously slows things down compared to electronic media) and human interactions (people’s response times and the delays they cause).

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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