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Landing Pages

Landing Pages are pages with a specific URL address which Internet users are encouraged to visit. The visitor usually obtains the address through an online SEO or PPC campaign, or through an offline campaign such as a print ad or brochure. Because each campaign can have a unique customized Landing Page, you can easily compare the effectiveness of different campaigns by comparing the traffic and conversion statistics of their landing pages.

See the related topics of Marketing Integration and Microsites for more.

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    • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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