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Laggard

Laggards are usually the last people to adopt a new technology, preferring to use only tools and systems which have been proven to work over long periods of time. They are folks who don’t trust technology until others have demonstrated that it works reliably. The term is one used in the Technology Adoption Cycle.

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  • glossary term

    Glossary of Marketing Automation Terms

    As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business industry, we’ll add it to our glossary.  In the process, you’ll be helping us turn this into the most comprehensive glossary of  Inbound Marketing Automation terms on the web.

  • Introduction to Inbound Marketing Automation
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